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Corresponding Author
ariani wardhani
Institutions
Universitas Mercu Buana
Abstract
Display is a channel for any artist to stay exist and sell their artwork in an exhibition. The display itself might be considered as a link and a bridge to multiple aspects and elements that are present in the exhibition room under certain intention and objective. Departing from the statement, the team of Community Service would like to educate and display the artworks of the people with disabilities in the Unit of Community Service Meruya through a training program in order to draw the purchase interest of the surrounding community toward their artworks. In brief, exhibition might be considered as a form of business meeting between the producers and the customers. In a more specific manner, exhibition might be considered as a promotional activity that has been performed by producers, groups, organizations or certain associations in the form of product display for the relation or purchase candidate. Through the training program and the experience of designing interesting display, it is expected that the artworks of the people with disabilities might gain high sale value and might be useful for their life.
Keywords
Display, exhibition, design, promotion
Topic
Literacy Media, Arts and Culture
Corresponding Author
ariani wardhani
Institutions
Universitas Mercu Buana
Abstract
The non-profit organizations, especially the ones under the government authority, have strict layout of media design and such design definitely draws less attention for the viewers; whereas, the presence of such media as a support tool is significantly important. Through the interesting display of media design, the information that has been delivered will be understood well by the viewers. In other words, the presence of media with insufficient design will be useless. This situation has been experienced by UILS (Unit Informasi Layanan Sosial, Unit of Social Service Information) Meruya; this unit has produced numerous information media in the form of brochures and social media but the information that has been put in these media are still low. This situation is in contradiction to the number of activities that the unit has performed and one of these activities is creating artworks that has sale value. In relation to this finding, the Faculty of Design and Creative Art and the Unit of Community Service from Mercu Buana University has conducted Community Service Program in February 14th – 15th, 2019 in the form of productive activities for UILS Meruya. The Community Service Program, that has been provided in the form of web design and management training, has earned good appreciation from UILS Meruya. Now, through the website, UILS Meruya does not only access information from the Internet but also promote the artworks by psychotic patients through the Internet.
Keywords
web design, promotion, psychotic
Topic
Literacy Media, Arts and Culture
Corresponding Author
Nur Kholisoh
Institutions
Universitas Mercu Buana - Jakarta
Abstract
Sawarna Tourism Village is a tourist village in Bayah Subdistrict, Lebak Regency, Banten. Sawarna Village is directly adjacent to the Indian Ocean, so Sawarna Village is a coastal area. Of the 204 attractions in Banten Province, the enchanting beauty of the Sawarna Beach tourist destination has its own magnetism for tourists. The beauty of the beach which is located in the District of Bayah, Lebak Regency is dubbed as "Little Paradise" by foreign tourists, especially for those who like to surf from European countries, America and Australia. The location of Sawarna Village which is far from the city center makes Sawarna village difficult to access by the media. So far there have not been many mass media, both print and electronic media that cover the natural beauty in Sawarna village. This certainly affects the development of Sawarna beach tourism object as one of the mainstay tourist destinations in Banten Province. As a tourist attraction, Sawarna beach is no less good and attractive compared to similar tourist objects in Indonesia, such as in Bali and Lombok. One of the important issues that needs to be the concern of the Banten Province government is the issue or problem related to City Branding. After participating in this recovery, it is targeted that residents in Sawarna Village know and understand the importance of establishing city branding to develop Sawarna beach tourism objects. In addition, this counseling is expected to empower residents around the Sawarna coast so that it will be able to increase income and income.
Keywords
Tourism Object; Sawarna Beach; City Branding
Topic
Literacy Media, Arts and Culture
Corresponding Author
ariani wardhani
Institutions
Universitas Mercu Buana
Abstract
Art Therapy is one of the solutions that might be applied in the movement of pursuing mental health awareness within the Indonesian society. The methods in Art Therapy combine the approaches from art, design and psychology altogether with the other disciplines. One of the examples is the line and colour-creation art therapy. This method might be applied to the patients of mental health disorder such as psychotic. The introduction of line and colour-creation into the art therapy has been inspired by the visual introduction that the infants experience for the very first time. Within the line and colour, there are light intensity, thin and thick line intensity, hand pressure intensity during the sketching activities, emotion intensity that goes after the thick and thin line intensity and also colour intensity altogether with the colour category namely hot, warm and cold. All of these aspects might be benefitted for the recovery process in terms of emotion, self-expression and self-actualization. Then, the line and colour creation-art therapy integrates all kinds of art under comfortable and non-judgmental situation in order to facilitate the recovery process of the psychotic patients. To use art expressively means to enter the inner space within an individual-s heart in order to find the inner feelings and to express these inner feelings in the form of visual art, movement, voice, writings and drama. This process encourages the freedom, the self-understanding, the insight and also trigger the creativity and the transpersonal awareness so that the recovery period might be increased by expressing the feelings onto a sheet of paper. In this case, the position of art as an existential phenomenon becomes a bridge that unites rite, imagination and fantasy in such a way that other activities might be unable to perform since the objective of art is to represent the significance of an individual-s inner feeling instead of outer appearance. In other words, art might be considered as a symbolic form of human-s feelings. Departing from this elaboration, the researcher would like to initiate the implementation of a Community Service Program in UILS (Unit Informasi Layanan Sosial, Unit of Social Service Information) Meruya Selatan under the authority of Bina Laras Harapan Sentosa 1 Social Homes Cengkareng. The results of the Community Service Program are expected to increase the rate of psychotic patients- recovery process by means of expression painting therapy for overcoming the mental health disorders.
Keywords
Art Therapy, Creativity, Colour Creation, Psychotic
Topic
Literacy Media, Arts and Culture
Corresponding Author
Jeanie Annissa
Institutions
a) Student of Faculty of Communication, Budi Luhur University
b) Lecturerof Faculty of Communication, Budi Luhur University
Jl. Ciledug raya, Petukangan Utara 12260, South Jakarta
Abstract
This research discuss about construction carried out by online media cnnindonesia.com to moment hug Joko Widodo with Prabowo Subianto in organizing the 2018 Asian Games in the pencak silat sport. This research aims to understand the review of the moral aspects of the theory of Robert M. Entman in the news construction opening moment Joko Widodo with Prabowo Subianto at the 2018 Asian Games (news on cnnindonesia.com edition 29 - 30 August 2018). The theory used is Robert M. Entman framing analysis, which is defining problems, estimating problems or sources of problems, making moral decisions and emphasizing solutions. The method used is a descriptive qualitative approach. The data collection technique uses secondary data which emphasizes research literature. The results of this research explain that cnnindonesia.com shows the issue and constructs the news of the moment to moral issues, Define Problems moral issues, namely the embrace of Joko widodo and Prabowo Subianto together with Hanifan Yudani Kusumah martial arts athlete. Diagnosis Causes of hug moments can be an example for people to respect each other. Make Moral Judgment Hanifan Yudani Kusumah kissed the hands of Joko Widodo and Prabowo Subianto and embraced the two so they embraced tightly and asked their people to respect and respect each other. Treatment Recommendation hopes that the political contestation that takes place by the community can maintain mutual unity, togetherness and brotherhood.
Keywords
Construction, Moral, Framing Analysis, Online Media, Cnnindonesia.com
Topic
Literacy Media, Arts and Culture
Corresponding Author
Elly Yuliawati
Institutions
Faculty of Communication Sciences, Mercu Buana University, Jakarta, Indonesia
Abstract
ABSTRACT The development of social media such as Facebook, Instagram, Twitter is no longer a stranger to the ears of Indonesian people, especially in Jakarta, including citizens who live in the Kalibaru area, Cilincing, North Jakarta. Even though the area is considered to be a slum and underdeveloped area, the fact is that almost all residents there have known and tried to follow the development of communication technology and social media. However, education especially for teenagers about using good and wise social media still needs to be improved. This Community Service Program aims to equip young people in the Kalibaru area, Cilincing, North Jakarta how to use good social media to improve their self-image and the image of the region through social media Instagram. Changing peoples views about the slums of the Kalibaru area into a beautiful area as a tourist attraction. The training method (workshop) applies an interactive discussion technique that involves all participants to actively participate in the activity. The training results illustrate that teenagers in the Kalibaru area understand about the meaning of self-image and the image of the region and also understand about the hope for self-image and the image of the Kalibaru area going forward. They gained new knowledge about the use of Instagram, the importance of caption, hash tag, the use of good and interesting grammar and mastery of photography techniques to build memorable information so that they can develop their self-image and the Kalibaru area as one of the tourist destinations in North Jakarta.
Keywords
Self-Image, Regional Image, Travel Destinations, Social Media, Instagram
Topic
Literacy Media, Arts and Culture
Corresponding Author
suraya Mansur
Institutions
Universitas Mercu Buana Jakarta
Abstract
This article aims to convey socialization regarding the formation of honesty in early childhood in RPTRA Joglo, West Jakarta. Submission of honesty values through story telling. After carrying out this socialization about honesty, there are many things that can be used as lessons, including: conducting honesty socialization is not easy, especially the target audience of children who do not understand the real problem of honesty. Everything that is good must of course be rushed, including instilling the values of honesty early on in children. If they are used to being honest from childhood, that personality will be carried by them until they become adults. Honesty instilled early on in children is able to encourage them to do even better, so as to create a young generation of quality, superior, and dignified.
Keywords
Honesty Values, Story Telling, Early Childhood, Socialization
Topic
Literacy Media, Arts and Culture
Corresponding Author
ariani wardhani
Institutions
Universitas Mercu Buana
Abstract
The results of a survey that has been released by UNESCO in 2017, Indonesia occupies the 60th position from 61 countries in terms of reading interest. These results are in line with the results of the preliminary survey that has been conducted by a community dedication team within the District of South Meruya. The results of the preliminary survey show that the reading interest in this area has been very low as having been indicated by the number of the books that the people in South Meruya have read. Such low reading interest might bring about negative impact whereas in the digital era information might be accessed easily from numerous media including the social one. As a result, information that have been retrieved might not be filtered and thus the information might be skewed; in turn, misreading on the information might lead to provocation and even chaos. Therefore, a community service in the domain of reading activities within the District of Meruya Selatan is held in order to forge the literacy within the area. With regards to the objective, through the study the researchers would like to design a reading corner with the objective of providing access to the interesting yet useful reading materials for the community. By doing so, it is expected the reading interest and the knowledge of the community in the District of South Meruya might be improved so that a community with high-quality life might be created.
Keywords
design, promotion, visual media, community empowerment
Topic
Literacy Media, Arts and Culture
Corresponding Author
Wenny Pahlemy
Institutions
Universitas Mercubuana
Abstract
Abstract. Teenagers are characterized by groups of people who tend to be emotionally unstable and respond to stimuli quickly and without further thinking. Teenagers today are actively using social media. However, social media relatively contains negative content such as bullying on the body, utterances of hatred related to ethnicity, religion, race and inter group (SARA), false news, and pornography. Teenagers are required to be able to respond to social media content appropriately. For this reason, writing positive content training is important for high school students of SMKN 49, Marunda. Jakarta Utara, because there are still many of them who are posting negative comments towards others. This activity aims to improve the ability of teens to write positive content on social media.
Keywords
Social Media, Teenagers, Positive Content, Media Literacy
Topic
Literacy Media, Arts and Culture
Corresponding Author
ariani wardhani
Institutions
Universitas Mercu Buana
Abstract
Jewellery craft is a business with promising opportunity since nowadays numerous materials might be processed into wonderful jewellery as long as the aspects of aesthetic in the jewellery draw the interest of the potential customers and possess the values of beauty and uniqueness. Therefore, rather than being a part of individual collection, jewellery offers good business potentials. In relation to the statement, simple material design in the form of wood waste in combination with resin starts to be an excellent alternative both in the domestic and in the foreign market. In the same time, many designers and also businessmen start to pay attention to market potentials of the products that have been the combination of the two materials. Based on the consideration toward the simple design yet special skills and high level of creativity, the combination of wood waste and resin should be introduced to the public, especially to the students or the teenagers, so that the spirit of creativity altogether with the business potentials might be a role model of entrepreneurship in the future. For ensuring the achievement of this end, a training program in the form of practical materials for the designing process should be designed altogether with the creativity development and the marketing initiatives with low budget. Thereby, the participants of the training program might design jewellery with high sale value yet low budget. Departing from this elaboration, the researcher would like to implement such training program into the community directly. Through the implementation of such program, it is expected that the given community might develop their marketing potentials and business quality. Furthermore, through the implementation of such program, it is also expected that the young designers within the given community becomes well-trained to design the export-scale products to meet both the domestic market and the foreign market. The researcher believes that by introducing the design skills to the young generation, especially to the students, the business spirit and interest might be developed. Then, the training program of designing wood and resin-based jewellery offer good aspects in directing the active business potentials and the positive creativity within the community. One of the efforts that might be pursued in achieving this objective is introducing the design of such jewellery altogether with the practice of jewellery design in the senior and vocational high schools located throughout West Jakarta. Within this initiative, the focus of the study, as part of Community Service Program, is one of the vocational high schools in West Jakarta namely Satria Jakarta Vocational High Schools located in Srengseng 26A RT 5/RW 6, Srengseng, Kembangan, West Jakarta.
Keywords
Workshop, Material, Jewellery, Design
Topic
Literacy Media, Arts and Culture
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